‘SagoVerify’ uses government identity-verified sample, proprietary fraud defences, third-party quality tools, real-time monitoring and human oversight.

It evaluates respondents using signals including technical data, behavioural patterns and participation history, and integrates verification and monitoring throughout the full research process.

The company said the tool would create ‘a stronger foundation for trusted research outcomes’.

Melanie Courtright, chief strategy officer at Sago, said: "Data quality cannot be treated as a single checkpoint. It must be built into every stage of the research process.

"As AI and fraud tactics continue to evolve, the industry needs a higher standard for participant authenticity and data integrity."