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NEWS19 January 2010

RC chooses Confirmit’s SaaS survey platform

Europe New business

GERMANY— RC Research & Consulting has selected Confirmit’s Horizons software-as-a-service (SaaS) research platform for its b2b research business in Germany.

RC will use Confirmit’s software to conduct online and CATi-based quant research. The firm said that the ability to switch between phone and online during an interview was an important, as was the ability to implement it on as SaaS, eliminating any additional investment in hardware.

“The flexibility, stability and cutting-edge online reporting capabilities provided by Confirmit,” RCsaid, “will enable us to compete on a global basis, allowing our clients to compare data across geographical boundaries and gain real insight into their businesses based on high quality data.”

@RESEARCH LIVE

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