Kobeissi (pictured) will be senior vice-president, Middle East and Africa at PureSpectrum, and will seek to provide local expertise, on-the-ground presence and access to audience in the region.

Prior to taking up his new role at PureSpectrum, Kobeissi was interim chief operating officer at Mypinio.

Other former roles include chief executive at Research on Mobile, general manager for the Middle East and Africa at Toluna and managing director for the region at On Device Research.

Andy Cayton, executive vice-president, Europe, Middle East and Africa, said: “Kobeissi will establish PureSpectrum as the leading sampling platform across the Middle East and Africa.

“Our goal is not to just enter the market, we’re committing to it, investing in it and building for the long term.”