Launched in 2016, PureSpectrum operates a programmatic marketplace and sample management platform that connects market research companies, brands and institutions with a network of survey respondents.

Through the partnership, PureSpectrum will continue investing in its strategic outlook, with a focus on product innovation and scaling its platform.

The terms of the partnership were not disclosed.

PureSpectrum’s founder and chief executive officer, Michael McCrary will remain a shareholder and continue to lead the company in partnership with TA.

McCrary said: “With TA’s support, we are well-positioned to invest behind our platform, expand our capabilities, and further simplify how researchers access and trust high-quality insights.” 

Dylan Hallman, senior vice-president at TA, said: “Market research is undergoing a meaningful shift toward greater automation and AI-enabled workflows as demand for high-quality human data and sophisticated response validation continues to grow.

 “PureSpectrum sits at the intersection of these trends, and its marketplace model positions the company to play a central role in how insights are generated and consumed in the years ahead.”