Frade will lead the company’s enterprise growth strategy across the region, focusing on expanding PureSpectrum’s enterprise offering and positioning in Asia-Pacific.

Before joining PureSpectrum, Frade worked in senior roles in companies including WPP, Omnicom, Ipsos and Accenture.

James Rogers, managing director, Asia-Pacific at PureSpectrum, said: “With brands and agencies increasingly seeking direct access to quality audience automation, Arnaud’s proven go-to-market expertise will turbocharge our enterprise sales and deliver value to our clients.”