McCready was most recently senior vice-president of Dynata’s corporate sales region. He previously spent five years at Critical Mix prior to its acquisition by Dynata, as well as eight years at Toluna, where he became assistant vice-president of client development.

At PureSpectrum, McCready will focus on deepening client relationships, working closely with the marketing, operations, product and customer success teams.

David Butler, president at PureSpectrum, said: “Brett has built his career on close client partnerships and accountable, high-performing teams.

“He’s a great addition to our team, and our clients will be the beneficiaries.”