NEWS6 February 2023

Power Digital buys Sproutward to strengthen data and insight

Data analytics M&A News North America

US – San Diego-based marketing business Power Digital has acquired Boston and Columbus headquartered marketing agency Sproutward, bolstering its data analytics.

Sproutward focuses on clients that are undergoing digital transformation. The company has a data platform that integrates and analyses information from across clients’ businesses, including revenue and marketing spend, to offer a customer view.

Following the acquisition, Power Digital will combine Sproutward’s platform into its own technology platform, which analyses businesses through first-party data. Through the move, the company aims to create a data science offer designed to guide marketing investments.

The deal will also bring Sproutward’s 30 employees into Power Digital.

Kevin Biondi, co-founder at Sproutward, said: “Being data-driven and technology-enabled is in the DNA of both of our companies. By joining forces, we will expand offerings to better serve our brand clients across the board.”

Financial details were not disclosed.