Ogilvy PR launches Insight & Strategy group in US

The group is intended to “enhance the agency’s capabilities to generate research-based insights and develop or identify the best strategies to help clients better capitalise on emerging opportunities and threats.”

The group will be led by Executive Vice President and director of Insight & Strategy, Michael Briggs (pictured).

“Developing meaningful insights that inform smart strategies are paramount to achieving our clients’ business goals,” said Robert Mathias, CEO North America.

“With Michael at the helm, Insight & Strategy will bring together our best and brightest across North America to further strengthen our position in these core disciplines — which in turn will enhance our creative thinking and our ability to deliver top-notch results that fulfil our clients’ needs.”