NEWS12 June 2013

Ogilvy Australia sets up data practice

Asia Pacific Data analytics People

AUSTRALIA — Ogilvy Australia has launched data@Olgilvy, a practice aimed at bolstering the data and analysis credentials across the company’s network.

Leon Bombotas, who joined the agency in April having been CBS Interactive director of analytics and insights, Asia-Pacific, will head up Data@olgilvy.

The 20+ team of data specialists will focus on four key disciplines covering digital analytics, customer engagement, data planning and data sciences.

“Data creates possibilities for greater personal relevancy, and it is through personal relevancy that brand engagement and sales are ultimately achieved and sustained,” said Bombotos.