NEWS22 July 2010

Nkgadima to head Synovate’s African Response

Middle East and Africa People

SOUTH AFRICA— Synovate has appointed Mamapudi Nkgadima as managing director of its South African subsidiary African Response, as Beatrice Kubheka moves to the role of chairman.

Nkgadima has 20 years’ experience in market research, including clientside work with companies such as Unilever and SC Johnson, and seven years running her own company, MEDU Strategic Marketing and Research.

Jon Salters, CEO of Synovate Africa, said he was “delighted” to have Nkgadima on board and “confident she will take African Response to even greater heights”.

Nkgadima will assume her new role on 1 August.