Its customer experience practice will focus on enterprises with widely distributed service networks and emphasise the deployment of feedback management technologies. It will include Ipsos Loyalty’s retail, travel, business to business, and strategic advisory services businesses.

Carroll (pictured) was previously global head of clients for Ipsos Loyalty, a role he held for over three years. He had also worked at Synovate as the global head of customer experience. as well as stints at McKinsey & Company and Deloitte Consulting.