NEWS22 October 2014

M&S scales up mobile polling to over 60,000 workers

Technology UK

UK — Marks & Spencer has used Labor Link mobile technology to gather feedback from 64,320 workers in five countries.

The worker feedback, on topics including working conditions and health and safety, covers 46 locations across China, India, Bangladesh, Sri Lanka and the UK.

Feedback was gathered using Labor Link, developed by Good World Solutions, which covers different technology preferences and allows users with basic feature phones and low literacy to access pre-recorded questions. For those workers with smartphones, Labor Link is available through a WeChat application.

“Listening to workers in this way helps us connect the dots between quality of life issues like workplace health and safety and business issues in manufacturing, such as worker retention and productivity,” said M&S head of Ethical Trading, Fiona Sadler.