NEWS15 February 2011

Millward Brown names Larry Schack chief client strategist

North America People

US— Millward Brown North America has hired Larry Schack as chief client strategist, tasked with helping the firm’s business leaders develop key accounts and strengthen the company’s position with customers.

Schack (pictured) joins Millward Brown from sister agency Penn, Schoen and Berland, where he served as senior vice president and strategic consultant to major technology companies such as Dell.

Before his time with PSB Schack had a spell with Microsoft where he worked in both the consumer insight corporate PR divisions, as well as working as president of the panel and software management business at GMI Americas.

Millward Brown North America CEO Mary Ann Packo said: “I am extremely excited to have Larry join the executive leadership team, where we will benefit immensely from his experience, proven record of success and passion for clients.”