NEWS11 September 2009

Kimberly Bastoni joins GfK Custom in US marketing role

North America People

US— Kimberly Bastoni has joined GfK’s North American Custom Research business to head marketing, business development and global key account management.

Bastoni joins from TNS, where she was senior vice president with responsibility for US custom marketing and development. Before that she was with Millward Brown as senior VP of client and market development.

GfK said she would be responsible for all corporate marketing operations, including brand marketing, customer intelligence, corporate communications, market development and key global accounts.

Bastoni is one of two group MDs at GfK Custom NA. The other, Holly Heline Jarrell, was appointed to lead GfK Roper Consulting and the GfK Public Affairs and Media businesses in December.