NEWS9 June 2009

Ipsos analytics boss joins ThinkVine

Data analytics North America People Technology

US— Curt Stenger, former VP of analytics in Ipsos’s consumer products division, has joined ThinkVine, which produces marketing simulation and planning software.

Stenger will be responsible for managing ThinkVine’s analytic services practice and expanding the support it offers on top of its software products.

Before his role at Ipsos he was in charge of marketing sciences at Research International, and he has also served as vice president of the marketing research division of the Chicago Chapter of the American Marketing Association.

ThinkVine’s product, The Emerging Marketplace, allows marketers to run ‘what if’ scenarios to inform their planning.