NEWS20 December 2017
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NEWS20 December 2017
US – Consumer research and strategy agency Insight Strategy Group has announced the appointment of two senior hires to grow its lifestyle practice.
Ruth Ingram (left) has been appointed as senior vice-president, research and strategy. She will lead the agency’s lifestyle team, working alongside Michelle O’Neill (pictured right), who has been hired as vice-president, client services.
Ingram joins from Clear M&C Saatchi, where she held the role of senior director, responsible for CPG for the US business. O’Neill has held leadership positions at GfK, Harris, Yankelovich and SSI.
Arikan Olguner, president, Insight Strategy Group, said the two bring "a formidable level of experience in serving the needs of lifestyle businesses".
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