NEWS22 October 2019

Dun & Bradstreet releases app for social media

News UK

UK – Data and analytics firm Dun & Bradstreet has launched the Lattice Campaigns App for LinkedIn, following its acquisition of B2B customer data platform (CDP), Lattice Engines, earlier this year.

LinkedIn website on computer tablet

The new app means D&B Lattice customers can improve campaign performance by creating and activating always-on AI-based audiences for LinkedIn ads.

Customers can combine first and third-party customer data, uncover account and contact insights and use AI to segment buyers and deliver hyper-targeted engagement across display, web, email, CRM and now social channels.

Michael Bird, president of sales & marketing solutions at Dun & Bradstreet, said: “When Dun & Bradstreet acquired Lattice Engines, we were building on an existing partnership of the world’s most comprehensive B2B data and the leading B2B customer data platform.

“This is the first in a series of innovations we’re quickly bringing to market to power more effective and efficient digital marketing, demand generation and sales acceleration programmes.”