NEWS10 January 2020

Dun & Bradstreet buys Orb Intelligence

B2B M&A News North America UK

UK – Data and analytics firm Dun & Bradstreet has acquired digital business identity and data company Orb Intelligence for an undisclosed sum.

Headquartered in San Jose, California, Orb Intelligence provides firmographic data in a global database covering 57m companies, including web domains, URLs, IP addresses and social networks.

The deal expands Dun & Bradstreet’s digital offer to include the cross-validation of data across both online and offline sources. Data from Orb Intelligence will also boost the company’s audience targeting, visitor intelligence and anonymous visitor match services.

The move follows the company’s 2019 acquisition of B2B customer data platform Lattice Engines.

Michael Bird, president, sales and marketing solutions, Dun & Bradstreet, said: “The acquisition of Orb Intelligence cements our strategy to link the digital and physical worlds in the largest global repository of B2B data, and to provide enriched firmographic data to customer profiles to help our clients more effectively execute campaigns to improve customer interactions and revenue returns.”

The transaction closed on 8th January.