NEWS26 May 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS26 May 2020
UK – More than nine in ten marketers feel investment in data quality is vital for sales and marketing performance, according to research from Dun & Bradstreet.
The company’s annual B2B marketing report also found that respondents from the US and UK were failing to connect good quality data with advanced martech tools.
Fewer than one in ten of those surveyed – approximately 500 people – said they prioritised investing in personalised marketing, account-based marketing or aligning online and offline activities.
The most significant barriers to investing in data quality mentioned in the survey were cost ( 37%), better return on investment with other initiatives ( 27%) and a lack of understanding ( 27%).
Adam Leslie, European sales and marketing solutions leader at Dun & Bradstreet, said: “Although advances have been made and data is being used to support basic marketing strategies, many organisations are yet to fully utilise their data as a competitive asset, leaving an untapped opportunity for marketers and sales teams.
“Teams that are able to prioritise data quality will be better able to align their efforts and improve performance.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Models are used throughout society and within the marketing industry to simplify complex processes and ideas. Sam S… https://t.co/K2oLrBnSVa
Tech firms' global ad spend rises https://t.co/8OwfatKSQh #mrx #marketresearch
Consumer confidence hits historical low https://t.co/Bd3vQvhhwZ #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
SRE – Quantitative (Health and Social Care Team)
£33000–36000
Spalding Goobey Associates
Client Relationship Research Manager – Automotive
£30,000–£50,000 + bens
Resources Group
Analytics Associate Director – Consumer CX – Key Tech client
£50,000–£60,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
Drinks are on us! It's time to get up from behind a computer screen and meet people in person! Come along to… https://t.co/0TdKr7BLbR
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments