Delineate will continue to operate independently with its current team in place, as well as working from its headquarters in Llandysul in Wales.

Vertus Group said that the acquisition would provide Delineate with access to a network of software companies focused on sustainable growth.

Delineate runs the Delineate Proximity consumer insight tracking platform and in addition to its headquarters in Wales, has offices in London, New York, Atlanta and Mexico City.

Vertus Group owns and operates independently managed software brands, and is a portfolio of Jonas Software and Constellation Software Inc.

James Turner, founder and chief executive at Delineate, said: “Joining Vertus marks an exciting new chapter for Delineate.

“Since founding the business, our focus has been on helping brands make better decisions through faster, more actionable insight. As part of Vertus, we’ll be able to accelerate that vision by combining our expertise with their global scale and investment capability.”

Alan Threadgold, group leader at Vertus, added: “We are delighted to welcome Delineate to The Vertus Group. Their achievements and expertise make them a natural fit for our group, and we look forward to supporting their continued growth and success as we embark on this exciting new chapter together.”