The agreement will see Walr become the primary audience infrastructure behind Delineate’s live consumer intelligence platform Proximity, with Walr’s audience network covering respondents from more than 130 markets.

The partnership is underpinned by a purpose-built API integration developed jointly by the technical teams at both organisations, with the intention of creating an automated flow of audience sourcing, respondent management and data delivery.

Beyond the integration of the technology into Proximity, the partnership will see the companies commit to working together on future innovations.

James Turner, founder and chief executive at Delineate, said: “Gaining access to Walr’s audience network and technology continues to strengthen the infrastructure behind our products.”