Haji (pictured) will be based in Atlanta and will lead client partnerships across the region as part of Delineate’s work across the US and Canada.

Before joining Delineate, Haji was global key account director at Europanel and has wider experience in client leadership and data-led insights.

Louis Fernandes, executive vice-president client partnerships and insights at Delineate, said: “North America is a critical growth market for us, and having experienced, senior leaders on the ground is key to delivering the level of partnership and responsiveness our clients expect.

“Naim’s expertise and client-first approach will strengthen our relationships and help us continue to scale with confidence.”

Haji added: “When I started my career in market research, it coincided with the early days of the smartphone revolution – an exciting period when it was clear the industry had an opportunity to innovate.

“Today, we are at a similar inflection point with the rise of AI. I’m incredibly excited to join Delineate and be part of a team that is pushing the industry forward with its use technology.”