NEWS6 December 2011

Dapresy says GfK software deal is biggest ever

Europe Technology

GERMANY/SWEDEN— Dapresy today announced the biggest-ever contract win for its dashboard reporting software with the signing of a global agreement with the GfK Group.

The deal makes Dapresy Pro a “recommended solution” for online reporting throughout the international research group.

Dapresy CEO Torbjörn Andersson (pictured) said he will be looking to expand the company’s internal support team “to meet the needs and expectations” of GfK.

Bruno Colin, GfK’s global MD of technology and operations, oversaw trials of the Dapresy software, which pitched it against the research group’s existing tools.

“I asked two GfK teams to run some tests to measure the efficiency of Dapresy Pro,” he said. “Even though they only had one or two hours of training on Dapresy and were very familiar with their existing tools, both teams reported impressive time savings.”

Other Dapresy customers include TNS, Synovate and Harris Interactive.