NEWS11 August 2009

ComScore introduces Ad Metrix in Canada

North America

CANADA— Web audience measurement firm ComScore has introduced into Canada its Ad Metrix service, which reports on where display ads are viewed online and the demographic composition of the audiences reached.

Metrics reported by the service include total display ad impressions, the share of ad impressions by site content category, the number of advertising-exposed unique visitors, and overall reach and frequency.

Brent Bernie, president of ComScore Media Metrix Canada, said: “The introduction of Ad Metrix – along with comScore’s existing services Brand Metrix and Campaign Metrix – completes the trifecta of online ad effectiveness solutions in Canada.”

Ad Metrix Canada will begin reporting in September with data from August.