NEWS11 August 2009
CANADA— Web audience measurement firm ComScore has introduced into Canada its Ad Metrix service, which reports on where display ads are viewed online and the demographic composition of the audiences reached.
Metrics reported by the service include total display ad impressions, the share of ad impressions by site content category, the number of advertising-exposed unique visitors, and overall reach and frequency.
Brent Bernie, president of ComScore Media Metrix Canada, said: “The introduction of Ad Metrix – along with comScore’s existing services Brand Metrix and Campaign Metrix – completes the trifecta of online ad effectiveness solutions in Canada.”
Ad Metrix Canada will begin reporting in September with data from August.
The world's leading job site for research and insight
Resources Group
Qualitative Associate Director – Brand Insight, Strategy and Innovation – Brand Consultancy
£50,000–£60,000 + strong benefits
Resources Group
Quant Research Manager – Technology – Marketing and Innovation strategies
£32,000–£45,000 + Bonus
Resources Group
Client Development Manager – c1 year Maternity Contract – Strategic Consultancy
£55–£65,000 pro rata + bonus + great benefits
-
Brought to you by:
-
© Copyright 2023 Research Live
0 Comments