ComScore introduces Ad Metrix in Canada
Metrics reported by the service include total display ad impressions, the share of ad impressions by site content category, the number of advertising-exposed unique visitors, and overall reach and frequency.
Brent Bernie, president of ComScore Media Metrix Canada, said: “The introduction of Ad Metrix – along with comScore’s existing services Brand Metrix and Campaign Metrix – completes the trifecta of online ad effectiveness solutions in Canada.”
Ad Metrix Canada will begin reporting in September with data from August.
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