NEWS22 June 2011

Brust takes the helm at Go Research

Europe People

GERMANY— Frankfurt-based healthcare specialist Go Research has appointed Bettina Brust as managing director, replacing Werner Palancares Hoyer, who is stepping down at the start of July.

Brust is the daughter of Gisela Ofen, who founded the company as Go Medizinische Marktforschung. She joined the company in 2007 with responsibility for its fieldwork division.

She said: “A special challenge in my new role is to ensure the balance between innovation and continuity. We will make use of the experience and competence of our highly qualified Go Research team to successfully develop future-oriented topics such as the digitalisation of market research. This way we can give new impetus to market research.”

Palancares Hoyer, who has been with the firm for 16 years, will continue to serve as a consultant.