The platform, called MyBehaviorally and available globally, is aimed at design agencies and insights teams and aims to deliver predictions and diagnostics of pack effectiveness.

MyBehaviorally also provides access to Behaviorally’s PackPower Score metric for predicting the sales impact of packaging designs.

Other features include benchmarking pack design performance against competition, downloadable scorecards and reports, and access to behavioural databases for packaging.

Thibault Cousot, senior vice-president, head of product at Behaviorally, said: “This is more than a platform – it’s a transformation of how we will test packaging designs moving forward.”