The eye-tracking tools use behavioural models and the company’s behavioural packaging database to provide metrics on pack design to brands, insights teams and marketers.

Behaviorally said the new capabilities would also complement the company’s PackPower Score to offer sales predictions for pack designs.

MyBehaviorally was released last year and aims to deliver predictions and diagnostics of pack effectiveness to design teams and insight agencies.

Brent Snider, managing director, global business development at Behaviorally, said: “In an ever-changing, complex retail world where consumers make decisions in seconds, relevance is everything. MyBehaviorally delivers predictive, decision-ready insights brands can trust.”