Behaviorally releases packaging analysis tool
The tool, called Studio B, uses generative AI to create and refine packaging concepts using Behaviorally’s Design Levers tool.
Key features include AI generated packaging concepts, predictive scoring, benchmarking against competitive designs and qualitative ‘sprints’ to understand shopper motivations.
Studio B is available globally, and seeks to analyse pack performance throughout the packaging design phase to support concept testing.
Alex Hunt, chief executive at Behaviorally, said: “Technology continues to challenge barriers that exist between consumer insights and commercial applications.
“It’s a natural next step to launch Studio B, which integrates our expertise in human understanding and AI powered design generation to accelerate the development of packaging that sells.”
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