The data partnership will focus on a tool, called AutoGraphics, that allows users to explore consumer attitudes, behaviours and purchase intent by the car a person drives, including details such as fuel type, propensity to switch, make and model, insurance group and mileage.

Regit will support the tool by allowing access to its first-party data platform to match responses from motorists on Automotive Insights Partners’ panel to the vehicle the respondent owns.

Richard Walker, executive director of research and insights at Automotive Insights Partners, said: “This new tool will enable clients to not only utilise demographic data to view, filter and interrogate our proprietary data but to be able to filter by motorists’ car features and datapoints – such as model, insurance group, vehicle mileage and even the date of next service.” 

Chris Ashton-Green, founder and chief executive at Regit, said: “Numerous brands are struggling with brand loyalty and the shift to electric, while real, is uneven.

“Many drivers want to make the switch but are held back by concerns around charging infrastructure and running costs, particularly those without access to a private driveway. Reaching those people with the right message requires knowing more than their age or postcode.”