The company said that the platform would provide just-in-time intelligence based the results of surveying 1,000 UK motorists each month, which the company has been carrying out since January 2025.

Areas covered by the company’s research include all aspects of car ownership, such as the car purchasing journey, brand loyalty and advocacy, finance and insurance, usage, servicing, perceptions on latest developments and future intent.

Nigel Morris (pictured), research services commercial director at Automotive Insights, said: “The industry is going through monumental change in every direction.

“We recognise how hard it is for organisations and the individuals in those organisations to navigate these times successfully.”