Eyeballs to Datapoints is based in Campfield in Manchester city centre and owns Automotive Insights & Research Services, an insight business focused on the automotive sector.

The funding will help support product development, with support from academics at Manchester Metropolitan University.

New products planned by Eyeballs to Datapoints include data science tools to translate data into brand performance metrics to allow users to evaluate their customer journey and build analytic tools to understand trends.

Nick Richardson, executive director at Eyeballs to Datapoints, said: “We are incredibly grateful to receive this support from Business Growth Hub, which will enable us to accelerate our product development not just in our first venture – Automotive Insights – but also across two new ventures which we are planning to launch later this year.”

Jeremy Goodwin, commercialisation specialist at Business Growth Hub, added: “Through the Innovation Navigator programme, we are supporting Eyeballs to Datapoints to accelerate the development of advanced AI-powered data analytics and market intelligence capabilities within its Automotive Insights platform.

“The project will help transform large volumes of automotive market and consumer data into actionable insights for manufacturers, media organisations and marketers, while reinforcing Greater Manchester’s reputation as a centre for innovation-led growth.”