NEWS23 October 2012

Audience Science hires Forrester’s Greene as research director

North America People

US— AudienceScience has appointed former Forrester Research analyst Michael Greene as director of research and marketing strategy. He will be based at the New York office and will report to Emily Riley, VP marketing and sales strategy.

Greene will be working with sales and strategic accounts to provide thought leadership, training and support to enterprise clients. This includes research, reporting and training programmes.

At Forrester he led the interactive marketing research practice and conducted digital media and digital B2B research. He previously undertook the same role at JupiterResearch before it was acquired by Forrester in 2008. He is also involved with the Council for Accountable Advertising as a key part of the research committee.