NEWS14 January 2015

App Annie launches app user trends product

Technology UK

UK — App Annie has launched an app user trends product, Usage Intelligence.

Usage Intelligence provides app usage metrics including active users, time spent, usage frequency and retention.

The company has also announced the closing of a $55m series D funding round, and the appointment of Eric Liaw, general partner at Institutional Venture Partners (IVP – which led the funding round) to its board of directors.

“Everyone in the app ecosystem, including the world’s most successful app publishers, marketers and investors have been asking us to deliver this type of intelligence, so you can imagine how excited we are to bring this product to market,” said Bertrand Schmitt, co-founder and CEO of App Annie.

“It’s a big deal for the mobile app industry.”