NEWS5 December 2014

App Annie expands into user demographics

News North America

US — App analytics provider App Annie has announced the launch of its new product, Audience Intelligence.

Audience Intelligence offers user demographics, related apps and sentiment data.

“It’s logical that we want to provide our customers with information on the users behind the downloads, and Audience Intelligence does just that,” said Bertrand Schmitt, CEO at App Annie.

“Now publishers can better understand their competition, target their marketing campaigns to maximise ROI, and create products that are better adapted to their target market.”