App Annie appoints new SVP of Research & Analysis

Levitas (pictured) joins from IDC, where she served as group vice president and general manager for its digital media, mobility and consumer practice.

At App Annie, she will oversee the new Research & Analysis team.

“Providing insightful analytics and market data is essential to making smarter business decisions, but some of our customers need to supplement that data with more actionable insights,” said App Annie CEO and co-founder Bertrand Schmitt.

“Customers already see us as a trusted advisor and expert in the space, so it’s a logical next step to deliver tailored research and analysis via a service they can rely on. Danielle is one of the most trusted thought leaders and analyst team builders in this space, and the benefit to our clients will be tremendous.”

• App Annie has also released a Mobile App Advertising and Monetisation Trends 2013-2018 report, revealing that freemium and in-app advertising continue to drive mobile app revenue growth