FEATURE29 June 2012
FEATURE29 June 2012
Who’s up, who’s down, who’s in and who’s out in our monthly ranking of the most influential market research voices on Twitter, including clientside-only rankings.
Let me start with an apology. After we published last month’s Twinfluentials ranking and readers noted the absence of client names from the list, I promised that next time out we’d compile a list of the ten most influential research buyers on Twitter.
It turns out this was easier said then done. After sifting through the 7,100 usernames scored and ranked by our partners Dollywagon, I could only find nine that were relevant.
|1.||@edward04||Edward Appleton||Senior European Consumer Insights Manager at Avery Dennison||Follow|
|2.||@insightsgal||Katie Clark||Customer Insights & Analytics Manager at Diversified Business Communications||Follow|
|3.||@andylevey||Andy Levey||Senior Manager of New Media and Analytics at Cirque du Soleil||Follow|
|4.||@ruhanirabin||Ruhani Rabin||Senior Vice President of Product at Friendster||Follow|
|5.||@tiff_here||Tiffany McNeil||Strategy & Insights Manager, Cat Food Brands and Innovation at Del Monte Foods||Follow|
|6.||@reggiemurphy||Reggie Murphy||General Manager, Corporate Research at Gannett||Follow|
|7.||@fco24||Frank Cotignola||CIM, Global Analytics and Digital Insights at Kraft Foods||Follow|
|8.||@dirkgently||Jason Anderson||Director, Global Consumer Insights at Blizzard Entertainment||Follow|
|9.||@curiouslyp||Simon Kendrick||Research Manager ( Mobile, Social & Syndication), BBC Future Media||Follow|
Now, I’m pretty sure I missed a few along the way. Perhaps clientside researchers aren’t as explicit in their bios about their employment status as their agency counterparts are. Or maybe it’s that 9.9 times out of 10, when a person describes themselves as a market researcher or an insight professional, they are usually the agency kind so it became a bit of a blind spot for me.
Whatever the reason, I’d very much appreciate the help of our readers in improving our list of clientside Tweeters. If you know of any great ones active on Twitter please add their handles to the comments thread below and we’ll be sure to include them in our next analysis.
Meanwhile, here’s June’s rankings of the 20 most influential researchers on Twitter.
|Rank ( previous)||Handle||Full name||Bio|
|1. ( 2)||@lovestats||Annie Pettit||Social Media Market Research | Surveys | Data Quality | Don’t touch my dessert | Author of The Listen Lady http://amzn.to/z2kRu||Follow|
|2. ( 1)||@lennyism||Leonard Murphy||MR innovation junkie, blogger, pundit, speaker, consultant, C-suite executive, dad to 4 and proud uber-geek.||Follow|
|3. ( 4)||@tomderuyck||Tom De Ruyck||Head of Research Communities @InSites Consulting, President @BAQMaR and Prof. @IÉSEG & EMS – Tweeting about #mrx #mroc #cocreation – Fan of @mr_communities.||Follow|
|4. ( -)||@jameskobielus||James Kobielus||IBM’s Senior Program Director, Product Marketing, Big Data Analytics Solutions. Alexandria, Virginia. The opinions expressed are Jim’s own.||Follow|
|5. ( 9)||@kdnuggets||Gregory Piatetsky||KDnuggets Editor, data mining / analytics expert, KDD & SIGKDD co-founder, jogger, part-time philosopher, dad||Follow|
|6. ( 5)||@raypoynter||Ray Poynter||Market Researcher, thought leadership consultant, and 2.0 fan, author of The Handbook of Online and Social Media Research||Follow|
|7. ( 6)||@tomewing||Tom Ewing||Online culture specialist at BrainJuicer; Freakytrigger publisher; pop writer ( Pitchfork, Guardian, &c); Dad; nerd; pubgoer.||Follow|
|8. ( 10)||@oleandresen||Ole Andresen||Director, Product Management at Confirmit. Tweeting about technology & innovation, research – and other things that interest me. Views expressed are mine alone.||Follow|
|9. ( 3)||@jhenning||Jeffrey Henning||Entrepreneur & blogger. Chief marketing officer of Affinnova. Enterprise Feedback Management pioneer. Market researcher. Proud father of 5.||Follow|
|10. ( 20)||@eliasveris||Elias Veris||Sr. R&D consultant InSites Consulting, interested in art, design, the web, #MRX and everything in between. Works on mobile ( #mmrx), gamification and #StimaC.||Follow|
|11. ( 13)||@kristinluck||Kristin Luck||Muckraker. Entrepreneur. Decipher Brand Evangelist. Market research trends & tech expert. Founder of Women In Research. Dog mom. Avid outdoorswoman. Vegan.||Follow|
|12. ( 7)||@tomhcanderson||Tom H C Anderson||Anderson Analytics ( OdinText) CEO, Next Gen Market Researcher, Text Analytics Champion||Follow|
|13. ( -)||@virtualmr||Cathy Harrison||Market researcher who knows unique insights = a competitive edge. You need skill, creativity & a multi-mode view. Marketing, social media, & trends tweets.||Follow|
|14. ( 17)||@researchrocks||Kathryn Korostoff||Passionate about making market research useful, fascinated by technology, founder of Research Rockstar||Follow|
|15. ( -)||@timoelliott||Timo Elliott||Passionate about BI and Performance Management for the last 20 years — and now Business Analytics and on Enterprise 2.0 ( Business Objects, SAP)||Follow|
|16. ( 18)||@data_nerd||Carla Gentry CSPO||Data Scientist, Data_Nerd Founder Analytical-Solution. What can your data do for you? Measure, Segment, Research and Data Analysis – keys for increasing ROI||Follow|
|17. ( -)||@bfsingh||Brian F. Singh||Pollster/Strategist but just plain curious, food and wine aficionado, disrupter and decent guy.||Follow|
|18. ( -)||@berniemalinoff||Bernie Malinoff||President of element54 Toronto/Montreal … 24yrs of Market Research Insights, and still very curious.||Follow|
|19. ( -)||@northresearch||Neal Cole||Research & Online Conversion – Blogger http://nealcole.tumblr.com/ :Behavioural Economics/#MRX /#CRO/Marketing/dad to 2 lovely daughters.||Follow|
|20. ( 12)||@sethgrimes||Seth Grimes||Help organisations find business value in enterprise data & online information as a consultant, industry analyst & writer. Organise @SentimentSymp, May 8, NYC||Follow|
About the analysis
Our partners at Dollywagon use keyword analysis to identify a community of people interested in market research-related topics. They then look at which Twitter handles are cited and discussed ( i.e. those mentioned in the tweets of other users) within the community. Dollywagon then derives a network from this interaction and engagement data and computes the significance of each Twitter handle within the network. The handles that score highest for general influence are the people most discussed or most successful at getting other MR community members to engage with their content.
After that, we strip out certain accounts – including our own, @researchlive, and other publications like us, and corporate accounts – to produce the ranking above. We’ll be re-running the numbers once a month to help you keep up to date with the most interesting researchers to follow on Twitter.