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FEATURE29 June 2012

Clientside voices from the world of #MRX

Who’s up, who’s down, who’s in and who’s out in our monthly ranking of the most influential market research voices on Twitter, including clientside-only rankings.

Let me start with an apology. After we published last month’s Twinfluentials ranking and readers noted the absence of client names from the list, I promised that next time out we’d compile a list of the ten most influential research buyers on Twitter.

It turns out this was easier said then done. After sifting through the 7,100 usernames scored and ranked by our partners Dollywagon, I could only find nine that were relevant.

Most influential clientside Tweeters

RankHandleFull nameBio 
1.@edward04Edward AppletonSenior European Consumer Insights Manager at Avery DennisonFollow
2.@insightsgalKatie ClarkCustomer Insights & Analytics Manager at Diversified Business CommunicationsFollow
3.@andyleveyAndy LeveySenior Manager of New Media and Analytics at Cirque du SoleilFollow
4.@ruhanirabinRuhani RabinSenior Vice President of Product at FriendsterFollow
5.@tiff_hereTiffany McNeilStrategy & Insights Manager, Cat Food Brands and Innovation at Del Monte FoodsFollow
6.@reggiemurphyReggie MurphyGeneral Manager, Corporate Research at GannettFollow
7.@fco24Frank CotignolaCIM, Global Analytics and Digital Insights at Kraft FoodsFollow
8.@dirkgentlyJason AndersonDirector, Global Consumer Insights at Blizzard EntertainmentFollow
9.@curiouslypSimon KendrickResearch Manager (Mobile, Social & Syndication), BBC Future MediaFollow

Now, I’m pretty sure I missed a few along the way. Perhaps clientside researchers aren’t as explicit in their bios about their employment status as their agency counterparts are. Or maybe it’s that 9.9 times out of 10, when a person describes themselves as a market researcher or an insight professional, they are usually the agency kind so it became a bit of a blind spot for me.

Whatever the reason, I’d very much appreciate the help of our readers in improving our list of clientside Tweeters. If you know of any great ones active on Twitter please add their handles to the comments thread below and we’ll be sure to include them in our next analysis.

Meanwhile, here’s June’s rankings of the 20 most influential researchers on Twitter.

Rank (previous)HandleFull nameBio 
1. ( 2 )@lovestatsAnnie PettitSocial Media Market Research | Surveys | Data Quality | Don’t touch my dessert | Author of The Listen Lady
2. ( 1 )@lennyismLeonard MurphyMR innovation junkie, blogger, pundit, speaker, consultant, C-suite executive, dad to 4 and proud uber-geek.Follow
3. ( 4 )@tomderuyckTom De RuyckHead of Research Communities @InSites Consulting, President @BAQMaR and Prof. @IÉSEG & EMS – Tweeting about #mrx #mroc #cocreation – Fan of @mr_communities.Follow
4. (-)@jameskobielusJames KobielusIBM’s Senior Program Director, Product Marketing, Big Data Analytics Solutions. Alexandria, Virginia. The opinions expressed are Jim’s own.Follow
5. ( 9 )@kdnuggetsGregory PiatetskyKDnuggets Editor, data mining / analytics expert, KDD & SIGKDD co-founder, jogger, part-time philosopher, dadFollow
6. ( 5 )@raypoynterRay PoynterMarket Researcher, thought leadership consultant, and 2.0 fan, author of The Handbook of Online and Social Media ResearchFollow
7. ( 6 )@tomewingTom EwingOnline culture specialist at BrainJuicer; Freakytrigger publisher; pop writer (Pitchfork, Guardian, &c); Dad; nerd; pubgoer.Follow
8. ( 10 )@oleandresenOle AndresenDirector, Product Management at Confirmit. Tweeting about technology & innovation, research – and other things that interest me. Views expressed are mine alone.Follow
9. ( 3 )@jhenningJeffrey HenningEntrepreneur & blogger. Chief marketing officer of Affinnova. Enterprise Feedback Management pioneer. Market researcher. Proud father of 5.Follow
10. ( 20 )@eliasverisElias VerisSr. R&D consultant InSites Consulting, interested in art, design, the web, #MRX and everything in between. Works on mobile (#mmrx), gamification and #StimaC.Follow
11. ( 13 )@kristinluckKristin LuckMuckraker. Entrepreneur. Decipher Brand Evangelist. Market research trends & tech expert. Founder of Women In Research. Dog mom. Avid outdoorswoman. Vegan.Follow
12. ( 7 )@tomhcandersonTom H C AndersonAnderson Analytics (OdinText) CEO, Next Gen Market Researcher, Text Analytics ChampionFollow
13. (-)@virtualmrCathy HarrisonMarket researcher who knows unique insights = a competitive edge. You need skill, creativity & a multi-mode view. Marketing, social media, & trends tweets.Follow
14. ( 17 )@researchrocksKathryn KorostoffPassionate about making market research useful, fascinated by technology, founder of Research RockstarFollow
15. (-)@timoelliottTimo ElliottPassionate about BI and Performance Management for the last 20 years — and now Business Analytics and on Enterprise 2.0 (Business Objects, SAP)Follow
16. ( 18 )@data_nerdCarla Gentry CSPOData Scientist, Data_Nerd Founder Analytical-Solution. What can your data do for you? Measure, Segment, Research and Data Analysis – keys for increasing ROIFollow
17. (-)@bfsinghBrian F. SinghPollster/Strategist but just plain curious, food and wine aficionado, disrupter and decent guy.Follow
18. (-)@berniemalinoffBernie MalinoffPresident of element54 Toronto/Montreal … 24yrs of Market Research Insights, and still very curious.Follow
19. (-)@northresearchNeal ColeResearch & Online Conversion – Blogger :Behavioural Economics/#MRX /#CRO/Marketing/dad to 2 lovely daughters.Follow
20. ( 12 )@sethgrimesSeth GrimesHelp organisations find business value in enterprise data & online information as a consultant, industry analyst & writer. Organise @SentimentSymp, May 8, NYCFollow

About the analysis
Our partners at Dollywagon use keyword analysis to identify a community of people interested in market research-related topics. They then look at which Twitter handles are cited and discussed (i.e. those mentioned in the tweets of other users) within the community. Dollywagon then derives a network from this interaction and engagement data and computes the significance of each Twitter handle within the network. The handles that score highest for general influence are the people most discussed or most successful at getting other MR community members to engage with their content.

After that, we strip out certain accounts – including our own, @researchlive, and other publications like us, and corporate accounts – to produce the ranking above. We’ll be re-running the numbers once a month to help you keep up to date with the most interesting researchers to follow on Twitter.


7 years ago

Your #10 client side is Simon Kendrick. Anyone not following his tweets and his blog is ABSOLUTELY missing out. He is a gem of brilliance.

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7 years ago

Thanks for the mention. I (northresearch) am a client-side researcher, though currently I'm between jobs.

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7 years ago

@Neal That's good to know for next time. Thanks. @Annie Simon's already our number 9, and I agree – definitely one to follow.

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7 years ago

@billbyte I am a client side researcher who tweets and retweets on a variety of topics .. research, strategy, economics, marketing, mind, human condition.

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