FEATURE25 May 2012
Check out our new monthly ranking of the 20 most influential market researchers and insight professionals on Twitter, produced in partnership with Dollywagon.
We produced this list in partnership with Dollywagon (www.dollywagon.com) using the same approach as our previous collaboration to map the MR network on Twitter.
Dollywagon’s Jason Brownlee explains: “We took the community of MR tweeters identified last time round (c.400 accounts) and we looked at the Twitter handles those people cited and discussed (i.e. those mentioned in the tweets of other users within the community). We then derived a network from this interaction and engagement data and computed the significance of each Twitter handle within the network. The handles that scored highest for general influence were the people most discussed or most successful at getting other MR community members to engage with their content.”
After that, we strip out certain accounts – including our own, @researchlive, and other publications like us, and corporate accounts – to produce the list below. We’ll be re-running the numbers once a month to help you keep up to date with the most interesting researchers to follow on Twitter.
| Rank | Handle | Full name | Bio | |
|---|---|---|---|---|
| 1. | @lennyism | Leonard Murphy | MR innovation junkie, blogger, pundit, speaker, consultant, C-suite executive, dad to 4 and proud uber-geek. | Follow |
| 2. | @lovestats | Annie Pettit | Social Media Market Research | Surveys | Data Quality | Don’t touch my dessert | Author of The Listen Lady http://amzn.to/z2kRu | Follow |
| 3. | @jhenning | Jeffrey Henning | Entrepreneur & blogger. Chief marketing officer of Affinnova. Enterprise Feedback Management pioneer. Market researcher. Proud father of 5. | Follow |
| 4. | @tomderuyck | Tom De Ruyck | Head of Research Communities @InSites Consulting, President @BAQMaR and Prof. @IÉSEG & EMS – Tweeting about #mrx #mroc #cocreation – Fan of @mr_communities | Follow |
| 5. | @raypoynter | Ray Poynter | Market Researcher, thought leadership consultant, and 2.0 fan, author of The Handbook of Online and Social Media Research | Follow |
| 6. | @tomewing | Tom Ewing | Online culture specialist at BrainJuicer; Freakytrigger publisher; pop writer (Pitchfork, Guardian, &c); Dad; nerd; pubgoer. | Follow |
| 7. | @tomhcanderson | Tom H C Anderson | Anderson Analytics (OdinText) CEO, Next Gen Market Researcher, Text Analytics Champion | Follow |
| 8. | @danamstanley | Dana Stanley | VP of Marketing at Survey Analytics. Editor of ResearchAccess.com. Expert in market research, internet marketing and social media. Maine-iac. #mrx #marketing | Follow |
| 9. | @kdnuggets | Gregory Piatetsky | KDnuggets Editor, data mining / analytics expert, KDD & SIGKDD co-founder, jogger, part-time philosopher, dad | Follow |
| 10. | @oleandresen | Ole Andresen | Director, Product Management at Confirmit. Tweeting about technology & innovation, research – and other things that interest me. Views expressed are mine alone. | Follow |
| 11. | @jonpuleston | Jon Puleston | Vice President Innovation GMI, specialising in the design & development of interactive surveys & online research innovation | Follow |
| 12. | @sethgrimes | Seth Grimes | Help organizations find business value in enterprise data & online information as a consultant, industry analyst & writer. Organize @SentimentSymp, May 8, NYC | Follow |
| 13. | @kristinluck | Kristin Luck | Muckraker. Entrepreneur. Decipher Brand Evangelist. Market research trends & tech expert. Founder of Women In Research. Dog mom. Avid outdoorswoman. Vegan. | Follow |
| 14. | @benleet | Ben Leet | Sales Director at uSamp UK – one of the world’s fastest growing online panel and technology companies. | Follow |
| 15. | @kristofdewulf | Kristof De Wulf | CEO @insites, former marketing professor @vlerick. Passionate about making ‘ordinary’ consumers create extraordinary value for companies. | Follow |
| 16. | @bettyadamou | Betty Adamou | CEO & Founder of Research Through Gaming @RTG_Ltd & @PlayingToDrive. Author of The Future of Research Through Gaming http://bit.ly/envLxD. Art & design lover. | Follow |
| 17. | @researchrocks | Kathryn Korostoff | Passionate about making market research useful, fascinated by technology, founder of Research Rockstar | Follow |
| 18. | @data_nerd | Carla Gentry CSPO | Data Scientist, Data_Nerd Founder Analytical-Solution. What can your data do for you? Measure, Segment, Research and Data Analysis – keys for increasing ROI | Follow |
| 19. | @webmetricsguru | Marshall Sponder | Social Media & Web Analyst, Blogger, Artist. Speaker, Consultant, and author of Social Media Analytics @smanalyticsbook. Advisory board @peekyou & @Integrasco | Follow |
| 20. | @eliasveris | Elias Veris | Sr. R&D consultant InSites Consulting, interested in art, design, the web, #MRX and everything in between. Works on mobile (#mmrx), gamification and #StimaC. | Follow |
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5 Comments
Jimmy Saville
13 years ago
Brian, if you can compile this list together with an audio recording of you doing the countdown as 'Smashie and Nicey' it would be even better. I look forward to seeing the climbers and new entries next month.
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Bandhar
13 years ago
Slightly misleading intro.. so this is a list of the most influential tweeters within Market research. Not a list of the most influential Market Researchers... note the absence of Ben Page, Stephan Shakespeare, Deborah Mattinson, Andrew Cooper etc. Shame - MR and certain individuals within it, have an influence that extends beyond our small community.
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Beth Rounds
13 years ago
Thanks for sharing -- always interesting to see! I do think the title is quite misleading. There are a number of people that aren't prolific tweeters, yet are highly influential: Simon Chadwick, Robert Moran, Ian Lewis, Chris Frank, to name a few.
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Adriana Rocha
13 years ago
It's interesting to compare this ranking with a ranking by other criteria such as Klout score, Re-tweetrank, # of followers, etc. We have compiled those metrics and posted with some reflections about social influence: http://static.ecglobalsolutions.com/I%20re-Tweet%20you%20But%20do%20you%20Influence%20me.pdf
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Helen Beglow
13 years ago
I think the title is very misleading. The above are influential market researchers? I don't think so. There are so many influential researchers not in the list and not tweeting. This list should be rename as most active twitters, not infuential market researchers.
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