Corporate communicators

As a rule, our monthly ranking of influential insight professionals on Twitter excludes corporate accounts. It’s not that we don’t think Twitter is a great tool for companies to promote themselves and engage with their customers and stakeholders. But our aim with this feature was to help researchers connect with other interesting individuals working in the same or related fields.

However, following several requests from readers, we have put together the following list of the ten most influential corporate accounts. Analytics technology firms dominate the list, which is unsurprising given the amount of activity going on in the space – with new launches, acquisitions and million-dollar investment deals a weekly occurrence.

Below that you’ll find our regular ranking of influential individual accounts. Our thanks, as always, to our data analysis partner Dollywagon (www.dollywagon.com).

Most influential corporate accounts on Twitter

Most influential insight professionals on Twitter

_{About the analysis
Our partners at Dollywagon use keyword analysis to identify a community of people interested in market research-related topics. They then look at which Twitter handles are cited and discussed (i.e. those mentioned in the tweets of other users) within the community. Dollywagon then derives a network from this interaction and engagement data and computes the significance of each Twitter handle within the network. The handles that score highest for general influence are the people most discussed or most successful at getting other MR community members to engage with their content.}

_{After that, we strip out certain accounts – including our own, @researchlive, and other publications like us, and corporate accounts – to produce the ranking above. We’ll be re-running the numbers once a month to help you keep up to date with the most interesting researchers to follow on Twitter.}