NEWS17 January 2013

Curalate raises $3m in series A financing

Financials North America

US — Curalate, a Philadelphia-based analytics firm that helps organisations measure, monitor and increase activity around their brands on Pinterest, has secured $3m in series A financing.

The round was led by NEA, First Round Capital and MentorTech Ventures, who have previously provided Curalate with $750,000 in seed funding when the company was known as Storably.

Curalate says it plans to use the money to expand product development and marketing, as well as begin applying its technology to other visual-image sites, such as Instagram.

Last year, GroupM’s innovation unit GroupM Next signed an agreement to licence Curalate’s Pinterest analytics platform on behalf of its media clients.