NEWS13 March 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US — Image-sharing board Pinterest has launched an analytics programme to track who is pinning what content and from where.
Pinterest Web Analytics aims to reveal which content people find most interesting, promising site owners insights into how people are interacting with images that originate from their web pages.
Site owners need to register their websites with Pinterest in order to get access to information about how many people have pinned from their site, how many people have seen the pins on Pinterest and how many people have visited their site after seeing a pin.
Writing on the Pinterest blog, software engineer Tao Tao said: “We’ll also show you a selection of your most repined, most liked and most recent pins so you have a better idea what’s popular, For, example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more.”
Official Pinterest analytics has been a long time coming. Already there are several companies operating in this space, including Pinfluencer, Curalate and Pinster – many of whom have attracted million-dollar venture capital investments as well as wide-ranging deals with media agencies.
But unlike these paid-for offerings, Pinterest’s analytics is free of charge. However many commentators – including Wedbush Securities analyst Michael Pachter – see it as the site’s first step towards making money.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
What does effective charity marketing look like? Ian Gibbs of Data Stories Consulting and the @DMA UK examines best… https://t.co/Mm3Y922gul
Gekko partners with CloudArmy on neuroscience https://t.co/H3HVoPywM8 #mrx #marketresearch
Voxco adds three tools to its insights platform https://t.co/lTsB6ACI24 #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quantitative Research Manager – Central London or Remote – Tech, Telcos, Gaming!
£38,000–£42,000+ benefits
Spalding Goobey Associates
Associate Director/Director – CX/UX Researcher – Strategic Brand and Design Consultancy
£80 to £100,000 + Bens
Resources Group
Research Director (Quantitative Evaluation) – Education Sector Research (Charity)
c. £60,000 base plus additional skills adjustment (to £8000)
Related Articles
We have lots of exciting face-to-face and virtual #conferences coming up. What do you like to see on the programme?… https://t.co/sgv6pBkfJD
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments