NEWS13 March 2013

Pinterest to measure pinning activity

Data analytics North America

US — Image-sharing board Pinterest has launched an analytics programme to track who is pinning what content and from where.

Pinterest Web Analytics aims to reveal which content people find most interesting, promising site owners insights into how people are interacting with images that originate from their web pages.

Site owners need to register their websites with Pinterest in order to get access to information about how many people have pinned from their site, how many people have seen the pins on Pinterest and how many people have visited their site after seeing a pin.

Writing on the Pinterest blog, software engineer Tao Tao said: “We’ll also show you a selection of your most repined, most liked and most recent pins so you have a better idea what’s popular, For, example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more.”
Official Pinterest analytics has been a long time coming. Already there are several companies operating in this space, including Pinfluencer, Curalate and Pinster – many of whom have attracted million-dollar venture capital investments as well as wide-ranging deals with media agencies.

But unlike these paid-for offerings, Pinterest’s analytics is free of charge. However many commentators – including Wedbush Securities analyst Michael Pachter – see it as the site’s first step towards making money.