‘No defence for being dull’
Ad Diagnostics is a series of interviews with some of the biggest thinkers in London’s advertising and media research industry. The project’s mission is to explore different methodologies in evaluating how effective a piece of TV or video creative is.
For this third interview, Rory Sutherland, vice-chairman of Ogilvy & Mather, found of #ogilvychange and Impact columnist shared his point of view.
Michael Brown is senior insight manager, UM London

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