OPINION10 June 2015

‘No defence for being dull’

Opinion Video

In the third of a series of video blogs looking at different methodologies for video content evaluation, Ogilvy & Mather’s vice-chairman, and Impact columnist Rory Sutherland talks to UM London’s Michael Brown.

Ad Diagnostics is a series of interviews with some of the biggest thinkers in London’s advertising and media research industry. The project’s mission is to explore different methodologies in evaluating how effective a piece of TV or video creative is.

For this third interview, Rory Sutherland, vice-chairman of Ogilvy & Mather, found of #ogilvychange and Impact columnist shared his point of view.

Michael Brown is senior insight manager, UM London