Piani (pictured) joins the firm following the appointment of M:Metrics co-founder Seamus McAteer to the Zokem board of directors earlier this month and his hire is part of the firm’s plan to expand across both Europe and North America.

At M:Metrics, Piani held the role of product and client services manager. He was more recently a director of start-up web marketing agency Ace Link Building and lead consultant at telecoms, media and technology industry intelligence provider Strategy Eye.