NEWS8 June 2017

Zagorski joins Tremor Video as CEO

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US – Software video ad effectiveness company Tremor Video has made Mark Zagorski its new chief executive officer.


Zagorski (pictured) joins from Nielsen company eXelate where he was also CEO and executive vice-president of Nielsen Marketing Cloud. He oversaw the sale of eXelate to Nielsen in March 2015 and continued to manage the business after the acquisition.

Paul Caine who had been interim CEO will continue as chairman of the board following.

Caine said: “Mark’s deep knowledge of the digital advertising industry, and his role in shaping industry data practices that empower premium publishers and enhance advertiser performance make him the right fit for Tremor Video.”