NEWS14 March 2014

Tremor Video to include viewability metric as standard

News UK

UK — Tremor Video has announced that average viewability is to be provided as part of its standard reporting at no extra cost.

Tremor’s VideoHub, using the average viewability percentage metric, became the first video advertising technology to be accredited for average viewability percentage by the MRC in May 2013.

“Tremor Video is committed to guaranteeing brand performance in video for advertisers and I’m glad to introduce these new offerings,” said Alex Macnamara, Tremor Video’s UK managing director.

“By providing average viewability as part of standard reporting at no extra cost and implementing a pricing model where advertisers only pay when their ad is fully in-view for the full duration of the ad, we’re allowing advertisers to get a more realistic picture of how their video ads are performing.”