Gut, who joins from iHeartMedia, where she was vice president of Insights & Analytics, will be responsible for driving the company’s research strategy.

“There’s never been a more critical need for insights as everything we once knew about advertising changes rapidly,” said Melinda McLaughlin, chief marketing officer at Tremor Video.

“Ariane’s deep knowledge of the media landscape’s evolution and her experience with digital measurement and advertising research make her a trusted, effective, and strong voice for the company.”