NEWS26 May 2015

Tremor Video hires head of Insights and Analytics

North America People

US — Ariane Gut (pictured) has been appointed head of Insights and Analytics at advertising technology company Tremor Video.

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Gut, who joins from iHeartMedia, where she was vice president of Insights & Analytics, will be responsible for driving the company’s research strategy.

“There’s never been a more critical need for insights as everything we once knew about advertising changes rapidly,” said Melinda McLaughlin, chief marketing officer at Tremor Video.

“Ariane’s deep knowledge of the media landscape’s evolution and her experience with digital measurement and advertising research make her a trusted, effective, and strong voice for the company.”

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