Tremor Video gets MRC accreditation for video ad metrics
The company said that its proprietary technology VideoHub was the first ad-tech system to receive MRC accreditation specifically for digital video viewability, and has been accredited for five metrics: Average Viewability; Engagement; Click; Served Digital Video Impressions; and Unique Cookies.
VideoHub’s general manager Anthony Risicato said: “Knowing if a video ad is actually viewable is a critical step to measuring campaign performance.”
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