Rivers joined YouGov in 2007, with its acquisition of Polimetrix – the company he founded in 2004. He’s led YouGov’s American business since then, which grew with the acquisition of Clear Horizons in 2009, Harrison Group in 2010 and Definitive Insights earlier this year.

In his new role, Rivers will lead the development of YouGov’s key data products and push uptake across the group.

He has also been appointed US chairman, supporting Struse who takes over operational management of YouGov’s American business.

Struse was most recently managing partner of Definitive Insights but before that led Momentum Marketing Intelligence and Research International USA.

Group chief executive Stephan Shakespeare said: “Today’s appointments will further strengthen our group management team. Doug’s focus on innovation will enable us to increase our share of revenue from scalable products, new methodologies and advanced analytics. Doss brings extensive experience in managing international research businesses which will help to maintain the rapid growth of our US business.”