NEWS15 October 2012

YouGov posts 4% revenue increase for 2011/12

Financials UK

UK— YouGov has reported a 4% rise in revenue to £58.1m for the year ended 31 July. Operating profit was up 6% to £5.6m.

UK revenue was up 15% to £15.7m, driven by a 13% increase in BrandIndex sales and a 12% rise in custom research from new clients including Peugeot and ITV. Operating profit grew £200,000 to £3.7m.

US revenue grew by 21% to £19.2m, again thanks to BrandIndex which saw a 75% boost with new clients including Bank of America and Subway coming on board. Operating profit was up 40% to £2.7m.

In the Middle East revenues were down 20% to £6m and operating profit fell 31% to £1.3m, with the fall attributed to the ending of a long-term contract in Iraq.

Germany was also down, by 17% to £9.4m – however YouGov said the figures reflected the closure and disposal of two non-core parts of the business. Operating profit more than doubled to £600,000 thanks to a focus on profitability.

Nordic revenue increased 6% to £8.8m and operating profit increased 23% to £800,000.

Chief executive Stephan Shakespeare (pictured) said: “We have continued to develop and invest in our growing portfolio of data products and services and increase revenue from these. This has helped to drive the momentum in our custom and data businesses, particularly in the US and UK.

“The focus on profitability under the new management in Germany is delivering planned margin improvements. The launch of a French business has gone well and regionally generated business is growing strongly in the Middle East offsetting the expected end to the large historic contract in Iraq.”