Wong (pictured) will report directly to president and chief operating officer Marc Ferrentino in her new role and will join Yext’s leadership team.

Before joining Yext, Wong was vice-president of product at Optimizely, where she led the product and design team responsible for new content management, content marketing and digital asset management systems products.

Wong joined Optimizely through the firm’s acquisition of Welcome, where she had led product strategy, product management and design.

Other prior roles include product and marketing leadership positions at several software-as-a-service and enterprise software companies, including Percolate, BrightEdge, Responsys, Oracle and SAP.

Ferrentino said: “We have a new vision for the industry and the opportunity to help companies deliver customer experiences that were not possible before.

“Tzi-Kei Wong is a talented executive and a proven operator to lead the company’s market-shaping innovation and deepen the value our platform creates for customers.”