Yahoo acquires Flurry

Flurry is used by app developers to better understand app users in order to deliver more personalised ads. The move is intended to help boost Yahoo’s advertising revenue from smartphones.

While the firms have not disclosed the terms of the deal, some reports claim that Yahoo paid between $200m (£117m) and $300m (£175m) for Flurry.

“As part of Yahoo, Flurry will continue to serve the application developer community in the way we always have, only better,” said Simon Khalaf, president and CEO of Flurry in a statement on the acquisition.

“With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users, and explore new revenue opportunities. Over the last six years we have accomplished a lot on our own, but with Yahoo we are in an even better position to achieve our joint goals.”